Making money online isn’t just marketing, it’s also a skillset. Always staying ahead of the curve and not taking swept away by the developing trends in the industry is key to long term benefit. This can clearly see when looking at my own business over the past several years. What was a focus in the past and acted then, might not work today?
With that said, content creation is always going to play an important role online — no matter what activity you are in, or the service you afford to your audience. However, the means for creating this content and getting it to new audiences is changing. An obvious example of this would be the utter dominance of mobile and online video in the world today. Text content and images till work well, but the growth of mobile and video is increasing at a much faster pace.
The good report is that this transition will be profitable to both content authors, site owners, and brands — as long as you adapt with the industry and your audience’s demand. One such group that is making this transition within their own business, and for their site partners is Vinteo — as self-serve rich media video solution for in-app, mobile web, and desktop publishers.
Let’s take a look at their business and how they are supporting site owners better monetize content on their site, while too helping brand marketers and affiliate reach new audiences in the process.
Vinteo is advanced Video completion
As cited earlier, video and mobile are now on the rise like never before, and if you still aren’t catching advantage of these new sources for traffic and content presentation, you will soon fall behind the competition and lost forever. Vinteo.tv was built to help content creators and brand marketers gain instant access to such traffic sources, right into their self-serve advertising platform — which is centered solely on video advertising. After all, ‘vineto’ is Greek for ‘video”!
Now that you know what vinteo is, how can you begin making money with or touching new audiences? Simple… put their self-serve advertising platform to use.
With content monetization and audience influence on all of our minds, it’s always a question of how such methods can be done better. In the case of Vinteo, it’s all about raising traditional advertising and upgrading such spots to help video advertising. Vinteo makes it easy for sites to join their monetization program to serve video ads on their site, which also contributes their advertisers with a broad selection of sites to gain publicity from. Since Vinteo is handling both sides of the spectrum, it’s much easier and cost efficient to keep site partners and advertisers at the highest levels plausible.
All ad serving is done in Vinteo, and they pay out on a CPM basis. This proposes you don’t need to worry about a broad range of CPA, CPS or CPC offers being worked and wondering how they might convert with your audience. Vinteo is also set up to make certain all video ads will be optimized and served across all desktop and mobile devices.
Vinteo’s Simple to Manage Dashboard
As with every advertising stand, there is always running to be a publisher/advertiser dashboard section to manage your account, campaigns, check stats and more. You can see a preview of Vinteo’s simple to use dashboard section below — which is dead simple to use and has a navigation which consists of simply the principal dashboard, your campaign news, and the embed codes to start serving ads on a given site.
Right when you log in your account, you will be shown the lifetime stats for your campaigns — which involves player loads (videos were shown), lifetime earnings and your lifetime CPM. These are all serious numbers, but you can see more details in the chart below this section, and a broken down version of your stats lowed on the previous day, last week and preceding month average. These are key stats to see at, as you will desire to keep an eye on your display numbers to see how your onsite traffic is increasing, while also keeping an eye on your eCPM to make sure your earnings are increasing in the process.
Taking Your Embed Code to Show Video Ads
When it proceeds to simplicity, it does get easier than the interface and video display method that Vinteo offers to their audience. Just log into your account, click the “Embed Codes” menu, then copy and paste the code to your site. By default, the video ads look to be 300×250, but the ad places displays can be modified by typing your width and height (in pixels) into the proper section of the embed ad code (shown below).
For best results, Vinteo recommends running video ads that are larger than 400px in width, and greater than 300px for best results. Recognize, these are video ads… so people will desire to be ready to see them in a large enough size that it’s easy for them to click and follow. Extreme of the usual 300×250 size, other popular sizes comprise 480 x 320, 640 x 480, and 800 x 600. Mobile ads are also supported, as long as the ad is at limited 250 pixels broad and 170 pixels tall.
You can see an example of a Vinteo video ad position below. No matter where you place the code on your site, or within content, it will appear correctly.
The video ad will look right away and start playing in video format, but the present sound of the video won’t start playing until clicked on or floated over with a mouse cursor. Sound can be allowed to play immediately on page load (which results in a higher CPM), but it will likely irritate the audience in the process. With that said, there are still several sites that will auto-play volume easily because of the variation in revenue and also meant on audience/content focus.
It’s also important to recognize that site partner paid on a CPM basis. This means it doesn’t certainly matter if the videos are played/clicked on… revenue will still be earned solely for the display.
For the time being, Vinteo is relatively simple in their embed code and video display settings. If you would like to have more control over where your video ads are being displayed on your site or within your content, consider a WordPress plugin like Ad Inserter. Video ads can also be worked on mobile applications as well. If this is something you already have in place, be sure to consider Vinteo as another source of potential revenue.
How Many Can You Do with Vinteo?
As with all ad networks and business occasions, the amount you can earn will ever vary. If you have a large traffic site, you can likely start making a few hundred dollars per day if you serve video ads in the best places. For a site just beginning out, with little traffic or content, it would be much harder to make any serious money. But, all of the devices are in place for you to create a successful website with high traffic, as long as you are ready to put in the work and effort.
Eventually, the amount of revenue your site can make with Vinteo will be meant on how much traffic is viewing your ads, who that audience is, where they are from and why they are on your site. The more obvious the placement of video ads on your site, the more likely they are to be viewed and clicked — which would result in a much higher eCPM in the long run.
With all of this in mind, you can get a look at the stats sheet below to see what a regular site generating over 30,000 video player loads per day might make.
From the stats screenshot above, it’s dependable to say that a $1 to $1.50 CPM is the normal to be expected across sites. On the Vinteo website (specifically on the FAQ page), noted that some publishers in the network could earn as many as $15 CPM for their traffic. Again, this is likely due to a quality of traffic and position of video ads.
The truth is, there is no way to calculate how much you might be able to earn with Vinteo, external from actually joining their network and running some ads for yourself. As you can see, the rule of entering and placing an embed code on our site is easy enough and takes just a few seconds. You can also set up sub-id tracking to get better stats on what pages of your site are earning the most money. If you have any issues, you can also contact [email protected]
Vinteo payments sent on a net-30 basis, and there is no minimum threshold to hit when sent out through Paypal. If you desire payment through bank wire, you will demand to hit at least $500 in earnings.
The important names and brands in the world today are pouring millions of dollars into online video advertising daily. Click here to create your account and begin monetizing your site content and mobile applications with video advertising today.