According to Reuters, Twitter Inc has excluded more than 636,000 accounts since 2015 to tackle “hard extremism” on its social media platform.
In the company’s latest news, it shows that a total of 376,890 accounts have been shut down only inside of the last six months of 2016.
Twitter has also declared that it had begun taking legal demands to remove posts by verified journalists and media outlets.
Is this censor or a positive action towards bullies and “fake news?”
One would also have to ask are these the movements of a sinking company? Wired, earlier this year, did a expose on if 2017 was the year that Twitter either died or thrived. The company appears to be plagued with either bad luck or just plain old bad business choices (the end of Vine).
Sure, it’s not easy to change around a failing company. But at some point, you have to ask: Are we going to make it?
TWTR – Twitter Stock as of March 24, 2017 – Source Google Finance
Twitter’s cost, unlike other networks, lies in its power users, the ones use to use it to provide a voice to both people and actions who otherwise might not have had a chance to be heard.
Take the 2016 elections for example, or even how various use it to share their experiences surrounding crises.
All in all, Twitter has the numbers and the tools to change itself upright. The challenge is getting the group itself to be more forceful and to fix the items that according to many users are simply broken.
What are your thoughts? Is Twitter still a good source of marketing for your company/brand? We would love to hear from you in the comments below.