In the first days of PPC ADS, things were pretty simple. You worked your campaigns on Google and Overture, and you were lovely much done. Maybe you found a few tier two engines to try, but that was all that you had to put your eye on. Fast ahead to where we are today, and it’s an entirely different world that we have to operate our advertising efforts through.
With so several different options, it’s sometimes arduous to stay ahead of the bow, but it can be done. In this post, I’ll reveal about some of the special tactics that I’m using to help my customers maintain their visibility in the ever-changing world of paid search.
YouTube PPC ADS
Though you don’t always think concerning it in these terms, YouTube is the second largest search engine with over 1 billion users. That’s an extraordinary number of people to be able to present your message to. It sometimes goes ignored because advertisers know that the user purpose on YouTube is not the similarly as with traditional search, leaving them worried to test it. At the same time, many advertisers have excellent video content that they aren’t leveraging to the fullest extent. That’s where YouTube comes in.
Though the performance metrics are entirely different than those of traditional search, YouTube provides advertisers the opportunity to:
- Touch people higher up in the funnel
- Present them to their brand
- Convert them into clients further down the funnel
Data reveals us that though we may not see as many conversions from YouTube that we do with regular search, it has been determined to provide assisted conversions that aid the overall marketing training.
It’s important to set hopes upfront that YouTube performance isn’t working to mirror search performance, but rather that it wish to add a new component of exposure to the marketing mix. Before you begin your campaign, take a moment and make assured that the video content you have is compelling. As you remember, advertisers only have a few moments to captivate a user’s concentration and get them to watch the video to completion.
Equally important is to make sure that your call to action is shown within the first five seconds of the video. Once you sense that you’re putting your best foot forward, start your campaign and see how exactly it resonates with your audience. You might just discover out that you’re gaining a whole new audience that wasn’t previously available to you.
By now, you’ve apparently listened a lot about native advertising. If the idea is new to you, native advertising is when your ads flow seamlessly within the content of the page. Although native ads aren’t proposed to appear as ads to our audience, the goal is for them to induce users in with compelling content and then get them to convert further down in the funnel.
My first go with native ads was a bit of a dare, as I fought to create messaging that wasn’t as sales-oriented as my PPC ads. Once I examined a few variations, I started to learn what best applications were for this type of advertising and how to build ads that certainly drew in a targeted audience. Once I did that, I was able to apply a native strategy that revealed the brand to a whole new audience in a another way.
Yahoo recently made native video ads ready as well, which is yet another way that advertisers can support their video content and present it to an audience in an appealing way. With native video, you can target specific audiences, which can also help ensure that your video is presented to an audience who is probably interested in your content.
Though this property has been around for awhile, advertisers are still looking for the most efficient method to use Gmail Ads to reach their goals. Though it lives within the AdWords interface, the show will most likely not be the same. Consequently, it’s relevant to brainstorm first and select the best way to make your Gmail campaign an active part of your marketing.
One of the hugest factors to Gmail Ads is the targeting. You’ll want to make sure that it’s not too broad, and you’ll also require to make sure that there are tactics tied to it. For example, I’ve found excellent success when I create an ad with a specific promotion and then use competitor names in my targeting. I’ve marked CTRs over 30% and CPCs that are a portion of the cost of my other PPC campaigns. And, since the targeting is so precise, it usually results in conversions at a low CPA.
The platforms preceding are only a few of the advanced PPC tactics that you can take advantage. There are surely others that would be great to test, but these can probably be a good starting point for using your online marketing efforts to the next level.