With all the center right now on social media marketing, you might consider email marketing is a dinosaur only waiting to go lost. It’s lumbering around the background, just waiting for that asteroid to resist and wipe it out, right? Wrong! Email marketing is active and well, even with the ubiquity of social media marketing and Facebook Messenger ads. If you’re viewing for diversity in your Pay Per Call schemes, here’s five purposes to keep email marketing in mind as a marketing approach.
Email Marketing is GROWING
The Forrester Research US Digital Marketing Forecast for 2014 to 2019 reveals that email marketing is expanding right now, even in the face of growth for social media marketing such as Facebook Messenger ads. Marketing spends on email has regularly grown since 2009, and is supposed to continue increasing from $2.07 billion in 2014 to $3.07 billion by 2019.
Email Gives a Big Return-per-Dollar
MainStreetROI shows out that email marketing awards an exceptionally high return on every investment dollar. How high? According to figures it mentioned from Email Expert, email marketing returned $44.25 for every dollar spent on email marketing. That’s an effective ROI and worthy of a second marking at an email in your Pay Per Call scheme!
More People Utilize Email than Twitter & Facebook united
By all averages, integrate a solid social media marketing scheme into your marketing works. If you ignore email marketing as a choice though, you neglect the reality that there are three times as many users account for email than Twitter and Facebook mixed.
Email is the Model for Business
For those companies included in B2B marketing, Facebook Messenger Ads have nothing on email marketing’s potential. Some 82% of all business groups use email technology, which is more than some other marketing media. Additionally, 55% of US organizations generate 10% of their sales from email marketing.
Email Intersects Generational Divides
Baby Boomers, Gen Xers, and Millennials have ranging internet use and consumption behavior, but there is one point that connects them all: email contacts. While social media marketing is better geared near Millennials than any other generation, there is a mistake that this generation has rejected email. In reality, 73% of Millennials prefer email when communicating with business.
If you were thinking abandoning email as a section of your Pay Per Call marketing campaigns, it might be time to consider again. This dinosaur isn’t dead yet!